ICON 4X4 INTRODUCES THE NEW
C MODERN RETRO SERIES
A Limited-Production Coachbuilt Vehicle Combining the 1967-1972 Chevrolet Pick Up With A New 2026 Chevrolet Silverado
ICON 4X4 INTRODUCES THE NEW
C MODERN RETRO SERIES
THIS ISN'T JUST ANOTHER VEHICLE PROGRAM. IT'S THE RAREST PRODUCTION PROGRAM WE'VE EVER DONE.
Prospective owners aren't just commissioning a truck. They're securing one of only five build slots that will ever exist.
ICON 4X4 INTRODUCES THE NEW
C MODERN RETRO SERIES
"We asked what would happen if Chevrolet had never abandoned the timeless design language of the 1967 Chevy C10. What would that truck look like if it had evolved continuously through the present day? This program is our answer."
JONATHAN WARD, FOUNDER OF ICON 4X4ICON 4X4 INTRODUCES THE NEW
C MODERN RETRO SERIES
The Vision
The Chevrolet C Modern Retro Series is neither a standard restoration nor a conventional custom build. It is a comprehensive reengineering effort that clothes a brand-new Chevrolet Silverado 1500 4x4 V8 in the iconic, beloved styling of the 1967-1972 Chevrolet C10/C20.
Developed from the ground up by ICON founder Jonathan Ward, this series eliminates the compromise between vintage aesthetics and daily usability.
ICON 4X4 INTRODUCES THE NEW
C MODERN RETRO SERIES
The Best of Both Worlds
Every handcrafted truck delivers the visual simplicity and character of a vintage Chevy truck while retaining the comfort, performance, and serviceability expected of a contemporary vehicle.
- Modern Foundation: Built on a brand-new Silverado 1500 4x4 platform featuring a proven factory 5.3 V8 powertrain, advanced 4WD, ABS braking, modern infotainment, and full towing capabilities.
- Vintage Craftsmanship: An authentic 1967-1972 Chevrolet pickup body, integrated using bespoke engineering solutions developed exclusively by ICON.
- Daily Driver: Retains all factory refinements, reliability, and serviceability.
C MODERN RETRO SERIES
CHOOSE YOUR EXPRESSION
Production is strictly limited to only 5 units, individually commissioned and assembled in Southern California. Prospective owners may choose between ICON’s signature Derelict style build and the Old School style build.
Production is strictly limited to only 5 units, individually commissioned and assembled in Southern California. Prospective owners may choose between ICON’s signature Derelict style build and the Old School style build.
C MODERN RETRO SERIES
CHOOSE YOUR EXPRESSION
Derelict
The ultimate sleeper. Utilizes original-paint vintage vehicles with natural, time-earned wear and tear.
Blends in anywhere while delivering unmatched character and style.
C MODERN RETRO SERIES
CHOOSE YOUR EXPRESSION
Old school
A flawless, top-tier restoration of the truck to its original, pristine appearance. Distinct, not arrogant.
Creates smiles, not judgements. A time-warp experience that looks brand new.
C MODERN RETRO SERIES
CHOOSE YOUR EXPRESSION
Omakase Icon
Out of the 5 limited slots, only one truck will be reserved as an extra-special, ultra-exclusive project: the very first Omakase ICON.
Under this special program, the vehicle’s design direction is entrusted entirely to our founder, Jonathan Ward. Drawing upon decades of global design expertise, this highly individualized build will result in a true one-of-one masterpiece unlike any other ICON ever built.
C MODERN RETRO SERIES
Engineering & Integration
WE IMPROVED FUNCTIONALITY WITHOUT DISTURBING THE CHARACTER OF THE TRUCK.
Our focus was to honor the original design, and elevate the experience subtly. All stock exterior trim. Tailgate enhanced with soft-drop function, and LED hidden lights enable you to see what is in your bed when tailgate is down. Reverse camera subtly integrated into the rear bumper. ICON forged aluminum "steelies". Factory 2026 spare tire position maintained, with tool kit provided.
C MODERN RETRO SERIES
Engineering & Integration
WE IMPROVED FUNCTIONALITY WITHOUT DISTURBING THE CHARACTER OF THE TRUCK.
The 2026 gauges, screens and controls are left stock, for ease of service. All are artfully integrated in machined aluminum panels that maintain the original vibes, while all service parts remain factory GM components and can be maintained long‑term through normal service channels.
C MODERN RETRO SERIES
Commissioning
The Chevrolet C10 Modern Retro Series joins ICON’s growing portfolio of coachbuilt vehicles that reinterpret historically significant automotive designs through the lens of modern engineering, further reinforcing the company’s reputation as a leader in bespoke vehicle design and craftsmanship.
Derelict series
Starting at $450,000
Old School series
Starting at $500,000
Omakase icon (1 Of 1)
Starting at $550,000
Derelict series
Starting at $450,000
Old School series
Starting at $500,000
Omakase icon (1 Of 1)
Starting at $550,000
* Pricing includes the brand-new Silverado donor truck; excludes the vintage C10/C20 body. Final pricing varies based on the specific vintage truck selected and chosen material details.
Foundation
Choose Your Expression
Engineering & Integration
Commissioning
