ICON Bronco Car of the Year in GQ!

-Best Stuff-Car Of The Year!


The Bronco’s Back. You Got a Problem With That?

We’re constantly saddled with remakes no one wants: the 2002 Ford Thunderbird, say, or the Footloose redux. But for years we’ve been jonesing for a revived version of the original 1966 Ford Bronco. Thanks to Icon, an LA-based boutique manufacturer of industrial-grade SUVs, it’s back and more beastly than we remember. The body panels come from slightly worn vintage Broncos, but the rest is all brand-new, including axles from a military supplier and the 420-hp V-8 engine. The cabin keeps with the utilitarian theme: You stare at gauges inspired by Bell & Ross’s pilot watches and sit on woven Chilewich vinyl because, as Icon founder Jonathan Ward says, “Leather doesn’t last for shit”. The result is a reincarnated Bronco with the original’s fuck-you ruggedness racheted so high, you’re not sure if you should drive it to the beach or the front lines.

Great new review in Popular Mechanics!

Click here to read a great review of our FJ44 ICON in Popular Mechanics!

Great review in CAR Magazine just out!

Car Magazine came from the UK to LA to experience the CJ3B. We ended up exploring down town LA mid-week. It was an all night adventure in the abandoned districts of inner LA. Check out the story!

Interview with Jonathan Ward

Jonathan Ward was interviewed by the Brown Safe.

Read it here. 

ICON FJ44 Reviewed in the Los Angeles Times

The LA Times reviewed the new ICON FJ44 which can be read here


The editorial staff at MSN Autos chose the ICON FJ40 as one of the eleven best SUVs for an adventure.

Read it here

ICON on Forbes.com

The ICON FJ45 is spotlighted on Forbes.com list of most expensive pickup trucks.

Read it here. 

ICON on CarCast with Adam Carolla

Jonathan Ward visits Adam Carolla with the ICON CJ3B and FJ40.

Watch here.

New York Times CJ3B Article

Jonathan Ward and the new ICON CJ3B were in Manhattan recently and met up with Norman Mayersohn of the New York Times....Read all about it here. 

ICON CJ3B Best of the Best

The recently introduced ICON CJ3B made the 2010 Robb Report Best of the Best in the Specialty Vehicle section.

Click here to read the article.

ICON On Pickuptrucks.com

Off-road In ICON's FJ45 Pickup with the writers from PickupTrucks.com.

Read the article here.

ICON Spends the Day in the Mud.

ICON ventured out to Frazier Park, California with StreetFire.net, Autoblog.com and PIckups.com.

Take a look at the amazing video here.

ICON CJ3B on Autoblog

Autoblog took the ICON CJ3B out for the day. Click here for the story.

ICON On Wired.com

ICON is featured on Wired.com Autopia. Read it here. 


Order the ICON design book....

"Welcome to ICON" is a great way to see how the ICON FJ series was designed and assembled.

The books spans 116 pages with photos by Michael Muller and design by John Mamus.

Order Here.

ICON CJ3B (The Making Of)

Watch the latest ICON video that details the process of the design and manufacture of the new ICON CJ3B.

Watch Here